Diesel's Fuel For Life

Diesel had launched their much-anticipated Fuel For Life Factory website yesterday, October 22, 2007.
The site gives the limited 20,000 people the opportunity to create a personalized fragrance by designing and dressing a perfume after their own style and imagination. You’re given 10 color choices for the leather pouch and strap and the opportunity to select from a dozen logos to be laser-engraved.

“Everyone, man or woman, can now express their style by dressing the bottle which encases the sexy and energetic elixir. A way for Diesel to invite the internet user to express their personality and membership of the Diesel community, a generation of hedonists for whom anything goes,” a Diesel press release said.
The limited edition fragrances are estimated to sell for $120 (80 Euros, 55 British pounds) beginning October 22, and will be distributed in the U.S., Canada, United Kingdom, France, Germany, Italy, Spain, Austria, Finland, Ireland, Portugal and Netherlands.

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